One-liner: the Generalitat Valenciana's tourism authority — parent department of INVAT·TUR (the region's tourism R&D/knowledge-transfer institute), owner of the free Creaturisme (Program) experience-quality-mark scheme, and issuer of dedicated tourism-business grant lines, in a region where tourism is a top-3 GDP driver.
What a founder gets
- Ayudas Turismo Municipios Despoblacion 2026 — direct grant funding (75% of eligible costs, €15k–€50k project cost) for tourism-business projects in municipalities at risk of depopulation. Targets existing registered tourism companies (hotels, campsites, rural lodging, active-tourism/ecotourism firms, Group-I restaurants) rather than pre-revenue founders, but is a real funding channel outside the general EMPYME/IVACE suite.
- Ayudas Turismo Posicionamiento Programa 1 2026 — NEW (found 2026-07-05): a sibling annual grant line ("Programa 1") for general competitive-positioning spend (promotion, marketing, product commercialization, sustainability certification) — broader eligibility than the despoblación line (any registered tourism company, plus Creaturisme-affiliated firms), same Decreto 4/2017 regulatory family. 2026 window was 15-30 April — already closed by this scan.
- Creaturisme (Program) — free adhesion program for experience-based tourism products; membership (especially "Business" tier) unlocks preferential scoring on Turisme CV's own grant lines — a certification-style access gate, not direct cash.
- INVAT·TUR — the non-financial anchor: Red DTI-CV (Destinos Turísticos Inteligentes) piloting network, the NGEU-funded Smart Tourism/SIT business-intelligence platform, and the Smart Lab innovation lab (including the TechyRoom in-room smart-hotel testbed).
- Institutional home of the ADESTIC tourism-tech cluster (hosted via INVAT·TUR) — the practical networking/market-access route for tourism-tech vendors into destinations, hotels and DMOs.
Who it's for
- Tourism-sector companies and destinations across the Comunitat Valenciana — hotels, active/rural tourism operators, restaurants, DMOs/municipalities, and tourism-tech vendors serving them.
- Any founder phase in principle, though the direct grant lines skew toward established SMEs; idea/validation-stage tourism-tech founders get more traction through INVAT·TUR/ADESTIC (access, piloting, networking) than through the funding lines.
How to engage
- turisme.gva.es — grant convocatorias (DOGV publication; watch for the annual tourism-business aid line and its themed variant, e.g. despoblación).
- creaturisme.com — online adhesion/registration for the experience-product program (creaturisme.com/registro).
- invattur.es — for R&D/piloting engagement, or join ADESTIC (adestic.org) as a lower-friction entry point into the same ecosystem.
Key facts
- Structured as a Conselleria (regional government department) with an operational/promotional arm historically branded Agència Valenciana del Turisme — exact current departmental name, Consellera and DG should be verified against the latest GVA org chart (
#status/verify; GVA reshuffles post-Mazón mean political appointees are volatile — see CLAUDE.md §11 domain memory on verifying appointees). - Ayudas Turismo Municipios Despoblación 2026: €750,000 total pool; window 22 Jun–3 Jul 2026 (closed by time of scan,
#expired, recurring most years — monitor for the next edition). Bases: Decreto 4/2017 (mod. Decreto 6/2023). - NEW (2026-07-05): Ayudas Turismo Posicionamiento (Programa 1) 2026 — sibling grant line, window 15-30 April 2026 (also
#expiredby scan date), same Decreto 4/2017 family; broader eligibility (any registered tourism company, not just depopulation-risk municipalities). See Ayudas Turismo Posicionamiento Programa 1 2026. - INVAT·TUR's Red DTI-CV network dates to 2014; Smart Tourism/SIT platform is Next Generation EU-funded.
- Distinct from SEGITTUR "Última Milla" — a national (not regional) tourism-SME digitalization aid line (Ministerio de Industria y Turismo, NGEU-funded); Valencia tourism companies are eligible for both regional and national lines simultaneously (subject to co-funding limits),
#status/verifyon current call status. - Bono Viaje "Recuperem Turisme" 2026 (checked 2026-07-05): a consumer-facing DANA-recovery travel voucher, reopened only for people on the 2025 waitlist — no new registrations accepted. This is not a founder/business support instrument (B2C subsidy, not B2B) — noted here for completeness but out of scope for a program page.
- Page created 2026-07-03 during the tourism-niche gap-fill research, deepened 2026-07-04 and 2026-07-05. Org chart / current Consellera / DG and exact annual grant calendar still flagged
#status/verifyfor a fuller pass — no leadership names surfaced in either scan.
Relations
- Runs: INVAT·TUR
- Runs: Creaturisme (Program)
- Runs: Ayudas Turismo Municipios Despoblacion 2026
- Runs: Ayudas Turismo Posicionamiento Programa 1 2026
- Partners with: ADESTIC
- See also: Tourism (niche)
- See also: SEGITTUR Ultima Milla