One-liner: the Comunitat Valenciana's public tourism R&D and knowledge-transfer institute — the tourism-sector analog to the REDIT technology institutes (AINIA, AITEX, ITI...) for a region where tourism is a top-3 GDP driver; institutional home of the ADESTIC cluster and the Red DTI-CV smart-destinations network.
What a founder gets
- Red DTI-CV (Destinos Turísticos Inteligentes, est. 2014) — a dedicated technical-assistance office that helps municipalities design and certify Smart Destination plans. For a tourism-tech founder this is a real-world piloting/access route: DTI-certified municipalities are pre-committed to adopting smart-tourism tooling, so Invat·tur can effectively broker your product into a live destination.
- Smart Tourism / SIT — a Next Generation EU-funded tourism business-intelligence platform (visitor-flow data, demand forecasting, destination-management dashboards). A data/analytics access point, not just funding.
- Smart Lab — Invat·tur's own innovation lab; runs an R&D&I line branded "ADN Invat·tur" with founder-adjacent pilot projects: Atracción de Talento Tecnológico en Turismo (attracting tourism-tech talent), Empresas Turísticas 3.0 (digitalisation of tourism SMEs), and Habitación Tecnológica (TechyRoom) — a live in-room smart-hotel testbed. Lab Cuina — a culinary-focused research sub-initiative under Smart Lab, named on the current homepage (2026-07-05) but not yet independently detailed; treat as part of the same Smart Lab umbrella pending a closer look.
- ADESTIC hosting — Invat·tur is the institutional home of the tourism-tech AEI cluster ADESTIC, so joining ADESTIC is the practical networking/market-access route into Invat·tur's ecosystem (see ADESTIC for member benefits: tech-solutions directory, export support, BeCiTi open-innovation challenges).
Who it's for
- Tourism-tech founders building for destinations, hotels, or the visitor experience (smart destinations, guest tech, data/BI, sustainability tooling) — any phase, since most engagement is via piloting/knowledge-transfer rather than a funding gate.
- Municipalities and DMOs (destination management organisations) building or upgrading a Smart Destination plan.
- Researchers in tourism innovation (Invat·tur runs/co-runs applied R&D projects, often with universities).
How to engage
- invattur.es — no single online "apply" form; Invat·tur operates as a knowledge-transfer/technical-assistance body rather than a grant-giver, so engagement is relationship-led.
- Route 1 — via a destination: if you serve municipalities, approach the Red DTI-CV office directly to get your product considered for a Smart Destination plan.
- Route 2 — via the cluster: join ADESTIC (adestic.org) to plug into Invat·tur's network, directory, and pilot opportunities without going through the institute directly.
- Route 3 — via a call: watch for Invat·tur/Turisme CV project calls (ADN Invat·tur line) and Next Generation
EU-funded tourism-digitalisation calls (see also SEGITTUR Última Milla, national,
#status/verify).
Key facts
- Parent: Turisme Comunitat Valenciana (the GVA tourism department — now has its own wiki org page, deepened 2026-07-04).
- Founded: Red DTI-CV network dates to 2014; Invat·tur itself is the GVA's long-standing tourism R&D/technology arm (public body, government-owned).
- Governance: regional public institute under the Conselleria de Turisme; delivery model is knowledge-transfer + technical assistance, not primarily grants — distinguishing it from IVACE/AVI.
- Notable programs: Red DTI-CV (smart destinations), Smart Tourism/SIT (NGEU-funded BI platform), Smart Lab (innovation lab), ADN Invat·tur (R&D&I project line).
- Sister program (same parent, not yet its own org page): Creaturisme — Turisme CV's free experiential-tourism
quality-mark program; membership at "Business tier" gives preferential scoring in Turisme CV grant calls (an
unlocks::-style dynamic) —#status/verifypending its own page.
Relations
- Run by: Turisme Comunitat Valenciana
- Runs: ADESTIC
- Partners with: ADESTIC
- See also: Tourism (niche)
- See also: Testbeds (support)
- See also: REDIT