SEGITTUR

One-liner: Spain's state-owned tourism-technology company (Sociedad Mercantil Estatal, under the Secretaría de Estado de Turismo, Ministerio de Industria y Turismo) — runs the national Destinos Turísticos Inteligentes (DTI) smart-destination model and Next-Generation-EU-funded tourism-SME digitalization grants ("Última Milla"), applicable to Valencia companies.

What a founder gets

• SEGITTUR Ultima Milla — tourism-SME digitalization grant line (national, Recovery/Transformation/Resilience Plan-funded); recent convocations reportedly distributed over €100M for SME digitalization (#status/verify on the current 2026 call).
• Destinos Turísticos Inteligentes (DTI) network — a framework that Valencia's own INVAT·TUR (Red DTI-CV) feeds into; DTI membership gives a destination/municipality access to shared methodology, data tools and co-responsibility governance for tourism competitiveness.
• Plataforma Inteligente de Destinos (PID) — smart-destination technology infrastructure/platform for participating destinations.
• Sistema de Inteligencia Turística / Dataestur — open tourism-intelligence and data services; useful for tourism-tech founders needing sector datasets or benchmarking.
• Digital-promotion assets (spain.info, España es Cultura) — national-level marketing/visibility channels a tourism startup could potentially tie into via partnership, though these are primarily B2C destination-marketing tools, not startup programs per se.
• Sustainability and quality-management initiatives at the destination level.

Who it's for

• Spanish-registered tourism companies (hotels, restaurants, travel agencies, cultural venues) by CNAE code; associations and ≥5-firm consortia also eligible on some funding lines.
• Municipalities/destinations wanting to join the DTI network (governance-level engagement, not a direct-to-startup program, but it shapes the environment tourism startups sell into).
• Tourism-tech/data startups who can use SEGITTUR's open data services (Dataestur) or partner into DTI-network destinations as a go-to-market channel.

How to engage

1. Grant applicants: monitor segittur.es/ayudas-next-generation/ and mintur.gob.es/PortalAyudas/digitalizacion-ultima-milla/ directly for open convocatorias — bases were published under Orden ITU/1391/2023.
2. Destinations/municipalities: apply to join the DTI network via SEGITTUR's DTI program pages.
3. Data/analytics access: explore Dataestur and the Sistema de Inteligencia Turística portals.
4. HQ: Paseo de la Castellana 135, Madrid — a purely national body with no dedicated Valencia office; regional touchpoint is via INVAT·TUR.

Key facts

• Legal form: Sociedad Mercantil Estatal (state-owned commercial company), registered in Madrid's Commercial Registry — distinct from a ministry department, giving it operational/commercial flexibility while remaining publicly owned.
• Sits under Spain's Secretaría de Estado de Turismo (State Secretariat for Tourism), part of the Ministerio de Industria y Turismo.
• Última Milla funding line: Line 1 reportedly €300k–€3M, Line 2 €200k–€750k (sized for consortia/associations), Line 3 from €20k (de-minimis-capped, individual-SME-sized) — co-funding up to 50% for SMEs, 70% for associations. Figures sourced from a secondary description; #status/verify before citing to a founder.
• 2026-07-05 refresh: the 2nd Última Milla convocation is confirmed as €104M distributed across 306 projects (per España Digital 2026 and Plan de Recuperación official comms) — consistent with, and likely the same call as, the "€100M+" figure previously flagged #status/verify. Bases reguladoras: BOE-A-2023-26601 (Orden de Bases, 28 Dec 2023); Extracto de la Convocatoria: BOE-B-2024-1038. Queries: consultas.ayudas@segittur.es.
• #status/verify whether a new (3rd) 2026 call is currently open — the SEGITTUR convocatoria page itself does not state current open/closed status or a deadline, and given this matches the already-resolved 2nd-convocation figures, it is more likely CLOSED/RESOLVED than open. Check mintur.gob.es/PortalAyudas/digitalizacion-ultima-milla/ directly, or email consultas.ayudas@segittur.es, before telling a founder this is open.
• Not Valencia-specific — this is the national body; the region-specific delivery layer is INVAT·TUR's Red DTI-CV, and business-tier tourism-association membership (e.g. Creaturisme) can boost scoring in complementary regional grants — a similar "certification unlocks funding" pattern to ENISA startup certification.

Relations

• Runs: SEGITTUR Ultima Milla
• See also: INVAT·TUR
• See also: Tourism (niche)